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Project: 004 adidas — Kelsey Austin Scott
Direct-to-Consumer vs. Brick & Mortar
adidas - adidas delivers strong finish to 2020
Drapers Investigates: Do Nike and Adidas hold too much power?
Adidas vs. Nike: Marketplace Performance Amidst Shift to DTC
Why Nike Pivoted towards Direct to Consumer Strategy | CXP - Customer Experience Asia
Adidas vs. Nike vs. Under Armour
How Emerging Technology Could Drive Direct-to-consumer Business In Adidas | by Kathy Jiang | Medium
Knexus | 4 Brands Improve Sales With A Direct To Consumer Model
Nike's Digital Rebound | Gartner
How Nike's Direct-to-Consumer Strategy Is Crushing the Competition – Footwear News
Chart: Sportswear Giants Shift to DTC | Statista
DTC Sales Growth of Sportswear Giants
Adidas pushes online sales and sustainability in five-year plan | Reuters
Chart: Sportswear Giants Shift to DTC | Statista
DTC Channels Make Up Bulk of Sales for Nike, Adidas, Skechers and Vans – Footwear News
Chart: Sportswear Giants Shift to DTC | Statista
adidas - Strategy
Adidas says will grow in China in 2022 | Reuters
adidas - adidas delivers strong results in 2021 and expects double-digit sales growth in 2022
Direct-to-consumer sales boost Adidas, but higher supply chain costs hit profits - Internet Retailing
Long-term China problems would hit Adidas targets to 2025 - Handelsblatt | Reuters
adidas - Reports, Statistics & Marketing Trends | Insider Intelligence
Adidas To Make DTC 50% of Total Retail Sales by 2025 - Parcel Monitor
Adidas plans shift to DTC-led business model in new “Own the Game” strategy - TheIndustry.fashion
Established Brands Are Embracing the Growth of Direct to Consumer
Adidas vs. Nike: Marketplace Performance Amidst Shift to DTC
Chart: Sportswear Giants Shift to DTC | Statista
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