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UNIT – V. PURCHASE DECESION PROCESS HIGH &LOW INVESTMENT Investment is commonly defined as the consumers personal interest in buying (or) using an item. - ppt download
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Chapter 4 Consumer Behaviour. 4-2 LO1 Describe the steps in the consumer buying decision process LO2 Identify what determines how much time consumers. - ppt download
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Is food involvement in purchasing decisions always low? A consumer study from Germany - ScienceDirect
