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An Exclusive, Behind-the-Scenes Look at How Nike Is Trying to Break the 2-Hour  Marathon Barrier | Runner's World
An Exclusive, Behind-the-Scenes Look at How Nike Is Trying to Break the 2-Hour Marathon Barrier | Runner's World

The Epic Untold Story of Nike's Two Hour Marathon Attempt | WIRED
The Epic Untold Story of Nike's Two Hour Marathon Attempt | WIRED

NIKE 'BREAKING2' – A SUCCESSFUL IMC CAMPAIGN – MARKETING OUR SOCIETY
NIKE 'BREAKING2' – A SUCCESSFUL IMC CAMPAIGN – MARKETING OUR SOCIETY

Nike #Breaking2 - Twitter Auto Response Instant Reply Bot | IC Group
Nike #Breaking2 - Twitter Auto Response Instant Reply Bot | IC Group

Nike Zoom VaporFly Elite Highlights Breaking2 Marathon Kit | Nice Kicks
Nike Zoom VaporFly Elite Highlights Breaking2 Marathon Kit | Nice Kicks

Everything You Need to Know About Nike's Sub 2-Hour Marathon Attempt
Everything You Need to Know About Nike's Sub 2-Hour Marathon Attempt

Nike #Breaking2 The Innovation - YouTube
Nike #Breaking2 The Innovation - YouTube

Why Nike's Breaking2 Worked | The Pineapple Agency
Why Nike's Breaking2 Worked | The Pineapple Agency

My Most Immortal Ad: Kay Hsu | LBBOnline
My Most Immortal Ad: Kay Hsu | LBBOnline

Inside the success of Nike's Breaking2 'moonshot' - Digiday
Inside the success of Nike's Breaking2 'moonshot' - Digiday

Breaking2. Nike GB
Breaking2. Nike GB

Nike and NatGeo's 'Breaking2' documentary shows the power of branded  storytelling | Campaign US
Nike and NatGeo's 'Breaking2' documentary shows the power of branded storytelling | Campaign US

Why Nike's #Breaking2 Marathon Attempt Wasn't About Selling a Sneaker | GQ
Why Nike's #Breaking2 Marathon Attempt Wasn't About Selling a Sneaker | GQ

Breaking2 — Activation Ideas
Breaking2 — Activation Ideas

National Geographic + Nike + Dirty Robber: Breaking2 | The Webby Awards
National Geographic + Nike + Dirty Robber: Breaking2 | The Webby Awards

Nike's marathon idea of a campaign may have fallen just short of its  ambitious goal but is still marketing gold | Taylor Herring
Nike's marathon idea of a campaign may have fallen just short of its ambitious goal but is still marketing gold | Taylor Herring

Breaking2. Nike GB
Breaking2. Nike GB

Nike Turn Their Breaking2 Efforts Into Documentary - Sneaker Freaker
Nike Turn Their Breaking2 Efforts Into Documentary - Sneaker Freaker

Nike on how setting an 'audacious goal' helped the brand work differently
Nike on how setting an 'audacious goal' helped the brand work differently

Nike's #Breaking2: How to Think Big, Act Bold - Identity
Nike's #Breaking2: How to Think Big, Act Bold - Identity

Nike #Breaking2 - Twitter Auto Response Instant Reply Bot | IC Group
Nike #Breaking2 - Twitter Auto Response Instant Reply Bot | IC Group

nike2 - Jeff Hahn — Photographer
nike2 - Jeff Hahn — Photographer

Breaking2. Nike GB
Breaking2. Nike GB